Our mission

At REIGN Total BodyFuel, we have built a unique community. Our goal is to challenge the status quo. Dare to be different, to compete with purpose and to earn true respect.

We are recruiting individuals that embody the REIGN mentality. One by one, we are looking for a diverse group of competitive, authentic and inspiring Warriors - and welcome them into our REIGN Total Body Fuel family.




REIGN Warriors not only get access to all of REIGN's products, including new flavor drops, but also REIGN apparel and other exclusive swag.


REIGN Warriors is a feeder program to our greater REIGN Legends. As a Warrior, you'll have networking opportunities with our REIGN LEGENDS, Hometown Heroes and content creators who are all a part of the REIGN family


REIGN Warriors get access to subject matter expertise from REIGN and broader MONSTER ENERGY teams with access to creative strategists, media experts, and other content creators


As a REIGN Warrior, you'll gain amplified socal clout through alignment with REIGN Total Body Fuel and cross-promotion opportunities across REIGN's digital platforms and physical activations.






  • Do I get paid for joining REIGN Warriors?

    No, you will not receive financial incentives for joining the REIGN Warriors program. In exchange for posting about REIGN on your personal social channels, you'll receive product & select REIGN gear.

  • How do I apply to REIGN Warriors?

    2024 applications have not opened yet. Check back again soon to apply to the program.

  • How long does it take to hear back from REIGN?

    Once you submit your application, you will receive an acknowledgment email. After that, you should expect a response within 30 days regarding the status of your application.

  • What type of content should I be creating?

    Once accepted into the REIGN Warriors program, you will create authentic and engaging content that demonstrates our core Reign Warriors values. Competition. Authenticity. Inspiration

  • What are the perks of becoming a REIGN Warrior?

    The Reign team chooses REIGN Warriors on several different variables. High social media skills, premium content creation, and brand loyalty are all things we are looking for. If selected, our REIGN Warriors will have access to our newest and oldest REIGN products as well as some of our premium apparel items to assists with content creation.



  • 833-836-5857



Teófimo López

Teofimo Lopez “The Takeover” is the undisputed Lightweight Champion of the World. At 23 years old he is the youngest 4-belt Champion in modern boxing history. He was the 2019 ESPN prospect of the year and elected the 2020 Fighter of the Year.

Kai Greene

Kai is considered one of the best and biggest personalities in bodybuilding. As a foster child from Brooklyn, he was counted “down and out” by some, but Kai used the doubt of others as fuel to overcome adversity to become a legend in his sport. Additionally, he is an accomplished artist and actor, and entrepreneur.

Buttery Bros

Heber Cannon and Marston Sawyers (aka ‘The Buttery Bros’) have produced and directed six of the world’s leading fitness documentaries, out-paced some world-leading athletes and had a front-row seat for the meteoric rise of the global fitness phenomenon, CrossFit. The boys behind the camera unexpectedly became on-screen stars after appearing in their hit YouTube series ‘The Buttery Bros’ which has garnered millions of views and a devout global fanbase.

Danielle Brandon

Danielle Brandon is the 4th fittest woman on earth in 2022. But before she could stake her claim to that accolade, she’s gone through years of trials and tribulations. Being raised in Tri Cities WA, it wasn’t always sunshine and rainbows for a woman who presently is rarely caught without a smile. It was through sport and a scholarship to pole vault at Sacramento State where she worked her way out of a tough upbringing. Fast forward through her college years where she balanced School, Work, track and field, and CrossFit, her work ethic finally aligned with the time To chase her dream of being one of the best in Crossfit. After taking 10th in her rookie year at the games in 2019, she has learned and grown in more ways than one to finally start to come into her own as the dominant force she is capable of being. It is with the start of that belief that she nearly achieved the podium this year, and with that tenacity it’ll surely happen in the years to come.

Justin Medeiros

Justin Medeiros is the two time Fittest Man on Earth and three time podium finisher at the CrossFit Games. At the 2021 CrossFit Games at the age of 22 he became the youngest CrossFit Games Champion in the history of the sport on the men’s side. Justin backed up that performance and repeated as Champion at the ‘22 CrossFit Games. He will look to defend his title heading into the ‘23 season.

Brooke Wells

Brooke Wells is an American CrossFit athlete who has finished in the top 10 four times at the CrossFit Games. In Podium contention, her 2021 CrossFit Games was cut short following a devastating elbow injury on the floor of the Games. Brooke battled back and placed 5th at the ‘22 Games within a year of her injury. Brooke is better than ever and has eyes on a podium spot at the 2023 CrossFit Games.

Tia-Clair Toomey

Tia-Clair Toomey is among the most decorated Australian athletes ever. She is the most dominant CrossFit Games athlete to ever compete, earning her the title of ‘Fittest Woman In History’. Toomey was runner-up in 2015 and 2016, before becoming champion in 2017, 2018, 2019, 2020, 2021, and 2022. She is currently in the midst of a historical run of dominance in the sport of fitness. Toomey has also trained with the Australian bobsleigh team and qualified Australia a spot for the Winter Olympic in January 2022. Toomey is a multi-time nominee of the Australian Women’s Health Sports Woman of the Year. Toomey’s sustained athletic success has been equaled by the off-the-field platform she created and uses to be outspoken on issues she’s passionate about. She is the author of her biography ‘How I Became the Fittest Woman on Earth: My Story So Far’, and has inspired an entire generation of young athletes from all over the world.

Noah Ohlsen

Noah Ohlsen: A 9x CrossFit Games and 10x Wodapalooza Athlete, Noah Ohlsen is no stranger to competing. He resides in sunny Miami, Florida where he attended the University of Miami, and trains full time out of Peak 360 CrossFit. His golden retriever Max is his main training partner; the two are attached at the hip. Noah’s balance for working hard and having fun has allowed for an enjoyable and impactful career in the sport thus far, competing in 9 consecutive CrossFit Games and taking the title of 2019’s 2nd Fittest on Earth. In 2023, Noah plans to achieve a consecutive decade of individual competition, before taking his talents to the team arena.

Hafthor Björnsson

Former pro basketball player turned pro strongman and actor. He is the first person to have won the Arnold Strongman, Europe’s Strongest Man and World’s Strongest Man in the same calendar year.

Kelsey Henson

Kelsey became a personal trainer after leaving her Occupational Health and Safety background behind in her native Canada. She now hopes to inspire others to lead a healthy lifestyle through training and social media in Iceland, where she lives alongside her husband Hafthor Björnsson.

Natalie Eva Marie

Natalie is an actress, fitness trainer and model. She is also a designer with her own line, NEM Fashion, which also gives back to women through her NEM Foundation.

Jonathan Coyle

This fitness influencer also has an MBA, and, of course, runs many businesses alongside his wife Natalie Eva Marie. He’s an ISSA certified trainer and when he’s not working out, you can catch him playing World of Warcraft.

Martins Licis

Martins Licis was born in Latvia but now resides in sunny Santa Monica, CA. He was crowned the World's Strongest Man in 2019. In his free time, he loves to play video games like Overwatch and ride electric bikes on the beach.


aka Jon Call, one of the most popular personalities in fitness today has been building his strength and skillset since he started training in 1999. He is known for aptitude in acrobatics, martial arts, flexibility, powerlifting, strongman, bodybuilding, and, of course, comedy.