Our mission

At REIGN Total BodyFuel, we have built a unique community. Our goal is to challenge the status quo. Dare to be different, to compete with purpose and to earn true respect.

We are recruiting individuals that embody the REIGN mentality. One by one, we are looking for a diverse group of competitive, authentic and inspiring Warriors - and welcome them into our REIGN Total Body Fuel family.




REIGN Warriors not only get access to all of REIGN's products, including new flavor drops, but also REIGN apparel and other exclusive swag.


REIGN Warriors is a feeder program to our greater REIGN Legends. As a Warrior, you'll have networking opportunities with our REIGN LEGENDS, Hometown Heroes and content creators who are all a part of the REIGN family


REIGN Warriors get access to subject matter expertise from REIGN and broader MONSTER ENERGY teams with access to creative strategists, media experts, and other content creators


As a REIGN Warrior, you'll gain amplified socal clout through alignment with REIGN Total Body Fuel and cross-promotion opportunities across REIGN's digital platforms and physical activations.






  • Do I get paid for joining REIGN Warriors?

    No, you will not receive financial incentives for joining the REIGN Warriors program. In exchange for posting about REIGN on your personal social channels, you'll receive product & select REIGN gear.

  • How do I apply to REIGN Warriors?

    To apply to the program, agree to the terms and conditions above, click "APPLY NOW" and follow the on-screen instructions.

  • How long does it take to hear back from REIGN?

    Once you submit your application, you will receive an acknowledgment email. After that, you should expect a response within 30 days regarding the status of your application.

  • What type of content should I be creating?

    Once accepted into the REIGN Warriors program, you will create authentic and engaging content that demonstrates our core Reign Warriors values. Competition. Authenticity. Inspiration

  • What are the perks of becoming a REIGN Warrior?

    The Reign team chooses REIGN Warriors on several different variables. High social media skills, premium content creation, and brand loyalty are all things we are looking for. If selected, our REIGN Warriors will have access to our newest and oldest REIGN products as well as some of our premium apparel items to assists with content creation.



  • 833-836-5857



Hafthor Björnsson

Former pro basketball player turned pro strongman and actor. He is the first person to have won the Arnold Strongman, Europe’s Strongest Man and World’s Strongest Man in the same calendar year.

Kelsey Henson

Kelsey became a personal trainer after leaving her Occupational Health and Safety background behind in her native Canada. She now hopes to inspire others to lead a healthy lifestyle through training and social media in Iceland, where she lives alongside her husband Hafthor Björnsson.

Natalie Eva Marie

Natalie is an actress, fitness trainer and model. She is also a designer with her own line, NEM Fashion, which also gives back to women through her NEM Foundation.

Jonathan Coyle

This fitness influencer also has an MBA, and, of course, runs many businesses alongside his wife Natalie Eva Marie. He’s an ISSA certified trainer and when he’s not working out, you can catch him playing World of Warcraft.

Martins Licis

Martins Licis was born in Latvia but now resides in sunny Santa Monica, CA. He was crowned the World's Strongest Man in 2019. In his free time, he loves to play video games like Overwatch and ride electric bikes on the beach.


aka Jon Call, one of the most popular personalities in fitness today has been building his strength and skillset since he started training in 1999. He is known for aptitude in acrobatics, martial arts, flexibility, powerlifting, strongman, bodybuilding, and, of course, comedy.

Teófimo López

Teofimo Lopez “The Takeover” is the undisputed Lightweight Champion of the World. At 23 years old he is the youngest 4-belt Champion in modern boxing history. He was the 2019 ESPN prospect of the year and elected the 2020 Fighter of the Year.

Ronnie Perkins

Ronnie Perkins was the top edge rusher in the 2021 pro football draft and is heading into his rookie season. He had an illustrious college career where he led his team to two CFP appearances and three conference titles.

Kai Greene

Kai is considered one of the best and biggest personalities in bodybuilding. As a foster child from Brooklyn, he was counted “down and out” by some, but Kai used the doubt of others as fuel to overcome adversity to become a legend in his sport. Additionally, he is an accomplished artist and actor, and entrepreneur.

Buttery Bros

Heber Cannon and Marston Sawyers (aka ‘The Buttery Bros’) have produced and directed six of the world’s leading fitness documentaries, out-paced some world-leading athletes and had a front-row seat for the meteoric rise of the global fitness phenomenon, CrossFit. The boys behind the camera unexpectedly became on-screen stars after appearing in their hit YouTube series ‘The Buttery Bros’ which has garnered millions of views and a devout global fanbase.