REIGN

Ambassadors

Hafthor Björnsson

Former pro basketball player turned pro strongman and actor. He is the first person to have won the Arnold Strongman, Europe’s Strongest Man and World’s Strongest Man in the same calendar year.

Kelsey Henson

Kelsey became a personal trainer after leaving her Occupational Health and Safety background behind in her native Canada. She now hopes to inspire others to lead a healthy lifestyle through training and social media in Iceland, where she lives alongside her husband Hafthor Björnsson.

Natalie Eva Marie

Natalie is an actress, fitness trainer and model. She is also a designer with her own line, NEM Fashion, which also gives back to women through her NEM Foundation.

Jonathan Coyle

This fitness influencer also has an MBA, and, of course, runs many businesses alongside his wife Natalie Eva Marie. He’s an ISSA certified trainer and when he’s not working out, you can catch him playing World of Warcraft.

Martins Licis

Martins Licis was born in Latvia but now resides in sunny Santa Monica, CA. He was crowned the World's Strongest Man in 2019. In his free time, he loves to play video games like Overwatch and ride electric bikes on the beach.

Corey Calliet

Celebrity Trainer, Transformation Specialist, and TV Personality, Corey Calliet, has built an unparalleled rapport within the entertainment industry, training some of the biggest names in Hollywood.

Jujimufu

aka Jon Call, one of the most popular personalities in fitness today has been building his strength and skillset since he started training in 1999. He is known for aptitude in acrobatics, martial arts, flexibility, powerlifting, strongman, bodybuilding, and, of course, comedy.

Jason Poston

Fitness coach and IFBB Pro, Jason is the first Type One Diabetic to get his pro card. When he’s not training, teaching or making fitness videos, he and his wife Sheena are busy raising twin boys.

Teófimo López

Teofimo Lopez “The Takeover” is the undisputed Lightweight Champion of the World. At 23 years old he is the youngest 4-belt Champion in modern boxing history. He was the 2019 ESPN prospect of the year and elected the 2020 Fighter of the Year.

Ronnie Perkins

Ronnie Perkins was the top edge rusher in the 2021 pro football draft and is heading into his rookie season. He had an illustrious college career where he led his team to two CFP appearances and three conference titles.

Kai Greene

Kai is considered one of the best and biggest personalities in bodybuilding. As a foster child from Brooklyn, he was counted “down and out” by some, but Kai used the doubt of others as fuel to overcome adversity to become a legend in his sport. Additionally, he is an accomplished artist and actor, and entrepreneur.

Buttery Bros

Heber Cannon and Marston Sawyers (aka ‘The Buttery Bros’) have produced and directed six of the world’s leading fitness documentaries, out-paced some world-leading athletes and had a front-row seat for the meteoric rise of the global fitness phenomenon, CrossFit. The boys behind the camera unexpectedly became on-screen stars after appearing in their hit YouTube series ‘The Buttery Bros’ which has garnered millions of views and a devout global fanbase.
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