BECOME A
REIGN WARRIOR

Our mission

At REIGN Total BodyFuel, we have built a unique community. Our goal is to challenge the status quo. Dare to be different, to compete with purpose and to earn true respect.

We are recruiting individuals that embody the REIGN mentality. One by one, we are looking for a diverse group of competitive, authentic and inspiring Warriors - and welcome them into our REIGN Total Body Fuel family.

WHY BECOME

A WARRIOR

PRODUCT

REIGN Warriors not only get access to all of REIGN's products, including new flavor drops, but also REIGN apparel and other exclusive swag.

CONNECTIONS

REIGN Warriors is a feeder program to our greater REIGN Legends. As a Warrior, you'll have networking opportunities with our REIGN LEGENDS, Hometown Heroes and content creators who are all a part of the REIGN family

RESOURCES

REIGN Warriors get access to subject matter expertise from REIGN and broader MONSTER ENERGY teams with access to creative strategists, media experts, and other content creators

EXPOSURE

As a REIGN Warrior, you'll gain amplified socal clout through alignment with REIGN Total Body Fuel and cross-promotion opportunities across REIGN's digital platforms and physical activations.

APPLY NOW

INSPIRE.

MOTIVATE

ACHIEVE.

FREQUENTLY ASKED QUESTION:

  • Do I get paid for joining REIGN Warriors?

    No, you will not receive financial incentives for joining the REIGN Warriors program. In exchange for posting about REIGN on your personal social channels, you'll receive product & select REIGN gear.

  • How do I apply to REIGN Warriors?

    2024 applications have not opened yet. Check back again soon to apply to the program.

  • How long does it take to hear back from REIGN?

    Once you submit your application, you will receive an acknowledgment email. After that, you should expect a response within 30 days regarding the status of your application.

  • What type of content should I be creating?

    Once accepted into the REIGN Warriors program, you will create authentic and engaging content that demonstrates our core Reign Warriors values. Competition. Authenticity. Inspiration

  • What are the perks of becoming a REIGN Warrior?

    The Reign team chooses REIGN Warriors on several different variables. High social media skills, premium content creation, and brand loyalty are all things we are looking for. If selected, our REIGN Warriors will have access to our newest and oldest REIGN products as well as some of our premium apparel items to assists with content creation.

STILL HAVE

QUESTIONS?

CONTACT US
  • 833-836-5857

REIGN

Ambassadors

Hafþór Björnsson

Hafþór Júlíus Björnsson, known as “Thor,” is an Icelandic professional strongman considered one of the greatest strength athletes of all time. Over his career, he has dominated in 58 national and international competitions, both individual and as part of the World’s Strongest Team strongman contest. In 2018, he was the first man to sweep all three major competitions: World’s Strongest Man, The Arnold Strongman Classic, and World’s Ultimate Strongman. His superhuman levels of strength also landed him the role as “The Mountain” on Game of Thrones.

Kelsey Henson

Kelsey Henson, is not just a Canadian athlete, but she is also known for being a digital creator and personal trainer. Being the better half of the professional strongman Hafþór Björnsson, Henson frequently posts workout photos and funny videos with her husband, highlighting their massive 19-inch height difference. Moreover, besides her captivating social media presence, Henson has also dabbled in powerlifting competitions.

Natalie Eva Marie

Natalie Eva Marie, an American actress, model, fashion designer, and athlete, made her wrestling debut in 2013 with WWE’s Smackdown LIVE. Her journey in WWE's Divas division was documented on the popular E! reality series, Total Divas, leading her to global recognition. Today, she stands as the Co-Founder of NEM Fashion, a brand that celebrates empowered women. She also hosts the "Hopeaholics Podcast", where she sheds light on addiction and mental health through real-life stories. Not one to shy away from a challenge, she has recently taken up ultramarathon running.

Jonathan Coyle

Jonathan Coyle, MBA, is a seasoned entrepreneur and fitness guru who is making a big impact in the health and wellness industries. Teaming up with his wife, WWE superstar Natalie Eva Marie, he has successfully launched numerous ventures in the field. Coyle is a certified ISSA trainer, a passionate elk hunter, and the Co-Founder of NEM Recovery, providing meaningful addiction treatment services. As an athlete, he has collaborated with big brands like Nike, Iron Fist Athletic, UFC Magazine, and Vanguard MMA.

Martins Licis

Martins Licis is a Latvian-American powerhouse who has conquered the world of strongman with impressive victories at events like the 2019 World's Strongest Man, 2022 Arnold Strongman Classic, and 2021 Rogue Invitational. Plus, he's set world records in events like the Steinborn squat, Sorinex Saxon bar deadlift, Thor's Hammer one arm grip lift, Inver Stones loading, the 'Rogue-a-Coaster' arm over arm pull, and Conan's Wheel of Pain. On top of all that, he’s the brilliant mind a favorited YouTube series “Strength Unknown,” where he shares insights into the world of strength culture.

Jujimufu

Jon Call, also known as Jujimufu, gained fame as an anabolic acrobat on Season 11 of America's Got Talent. However, many people may recognize him from his viral weighted chair split videos. His fitness journey began at 13 with martial arts, leading him to explore acrobatics, flexibility, powerlifting, strongman, and bodybuilding. With a unique approach to life and training, he has built a global online following, spreading his message on the fitness lifestyle.

Kai Greene

Brooklyn’s own Kai Greene is a multi-talented professional bodybuilder, actor, and visual artist. The 267-pound athlete is considered one of the best and biggest personalities in bodybuilding, recognized as the gentle giant of the fitness industry for his bubbly internet personality and eccentric style. Throughout his career, Greene has won the 2016 Arnold Classic in Bodybuilding and was the runner-up in the 2012, 2013, and 2014 editions of the IFBB's Mr. Olympia competition. Greene is also an accomplished actor, having appeared in films such as Generation Iron and Mutant: X. Greene now works as a visual artist, focusing on painting and sculpture.

Buttery Bros

Heber Cannon and Marston Sawyers make CrossFit look smooth as butter! The dynamic film production duo is best known for their vibrant and engaging fitness documentaries, giving viewers an inside look into the growing world of CrossFit. The Buttery Bros have produced and directed five of the world's leading fitness documentaries, including Fittest on Earth: A Decade of Fitness, Redeemed & Dominant, The Fittest, and Resurgence. The two filmmakers became legends in the CrossFit community after launching their hit YouTube series, which has garnered millions of views and a devout fanbase aptly named the "Buttergang."

Danielle Brandon

Danielle Brandon is a seasoned CrossFit competitor with over a decade of skin in the game. The multi-sport athlete boasts an impressive resume across many athletic disciplines, with a background in track and field, diving, and gymnastics. Making her CrossFit Open debut in 2014, Brandon’s unmatched competitive edge has led her to become one of the most consistent and celebrated athletes in the sport for over a decade.

Justin Medeiros

California native Justin Medeiros has solidified himself as a promising young prodigy in the competitive world of CrossFit sports. Since his debut performance in 2020, Medeiros exhibited unmatched skills in strength and agility, earning him the title of “Rookie of the Year” at just 21 years old. The following years would be even more telling as he clinched back-to-back victories in 2021 and 2022, making him the youngest CrossFit athlete to hold the title “Fittest Man on Earth.”

Brendan Schaub

Colorado native Brendan Peter Schaub, is a multi-talented American who wears many hats. He's the charismatic host of popular podcasts like The Fighter and the Kid and Below the Belt with Brendan Schaub. He is also the co-host of the Golden Hour podcast, where he shares the mic with hilarious comedians Chris D'Elia and Erik Griffin. Before transitioning to comedy, Brendan made a name for himself in the world of professional mixed martial arts as a fighter signed with the Ultimate Fighting Championship (UFC) from 2009 to 2014.

Mitchell Hooper

Mitchell Hooper is the 2023 World’s Strongest Man who holds a master’s in clinical Exercise Physiology and a bachelor’s in human kinetics. He claimed 1st place at the 2023 World's Strongest Man competition in Myrtle Beach, South Carolina, making history as the first Canadian to win the title. Furthermore, he won the 2023 Rogue Invitational and both the 2023 and 2024 Arnold Strongman Classic in the U.S. Whether it's competing, coaching, or educating, Mitchell approaches everything with unmatched passion. In addition to his athletic achievements, he is a husband, dad, dog dad, and successful entrepreneur.

Mallory O’Brien

Mallory O’Brien was athletic from a young age, starting gymnastics at three and discovering CrossFit at 10. O’Brien began competing in the teen division of the CrossFit Games when she was 14 years old and quickly moved up the ranks. In 2022, at just 18 years old, she came in second at the CrossFit Games, making her the youngest person ever to stand on the podium. Earlier that year, she also became the youngest person ever to win the CrossFit Open. In 2021, she was named CrossFit's Rookie of the Year.

Ellie Turner

Three-time Australian CrossFit athlete Ellie Turner is one of the most respected athletic threats in competitive functional fitness. Her exceptional athleticism and hunger to compete at the highest level have propelled her to become a mainstay of the CrossFit Games. With multiple podium finishes at regional events, Turner has countlessly displayed strength, endurance, and wild grit. Off the field, Ellie is known for her humble nature and dedication to inspiring others, actively engaging with the CrossFit community through coaching and mentorship programs.

Roman Khrennikov

Russian CrossFit athlete Roman Khrennikov is a beast! Making his mark in the sport one exceptional performance at a time, the two-time CrossFit Games competitor has showcased his strength and endurance countless times on the global stage. Khrennikov’s love for training hard has earned him the respect of fellow athletes and the admiration of the CrossFit community.

Dallin Pepper

Dallin Pepper burst onto the CrossFit scene as a fierce young competitor with a point to prove. At just 16 years old, Pepper earned himself the title of “Fittest Teen on Earth” after winning two back-to-back CrossFit Games. His impressive achievements include winning the North American Quarterfinals, becoming the Teen CrossFit Games Champion, and twice competing as an individual at Wodapalooza. Dallin’s dedication and athletic prowess continue to inspire aspiring athletes to pursue their fitness goals as he looks to graduate to the title of “Fittest Man on Earth.”

Sophia Rose

Former professional ballerina turned boxing trainer Sophia Rose is the perfect balance of grit and grace. With nearly two million followers on Instagram, she’s helped hundreds of thousands of people with her high-intensity bodyweight exercises, sure to whip even the most experienced athletes into shape. Her routines are not for the faint of heart. Her dynamic approach to fitness ensures a challenging experience, making sure you feel the burn while pushing your limits to the max.

Jayson Hopper

Jayson Hopper is an American CrossFit athlete who made his remarkable debut into the sport after winning the 2021 Semifinal Mid-Atlantic CrossFit Challenge. His world-class performance and potential caught the attention of the CrossFit community, positioning him as a rising star and a contender for the prestigious CrossFit Games “Fittest Man on Earth” title.
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