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Last Updated: December 28th, 2022
Information you provide directly to us. We may collect the following categories of personal information when you use and interact with our Services, including when you download or launch our Apps, or when the application is running on your device in the background:
Information we collect automatically. We may collect internet, electronic activity, and other information automatically from the devices and browsers that you use, including your device type; IP address; device and advertising identifiers, probabilistic identifiers, and other unique personal or online identifiers; time zone setting and location; browser type and version; browser plug in types and versions; operating system and platform; Internet service provider; pages that you visit before and after using the Services, browsing history, and search history; the date and time of your visit; information about the links you click, pages you view, and advertising you interact with within the Services and other information about how you use the Services; the technology on the devices you use to access these Services; audio, electronic, visual or similar information; inferences used to create a profile about preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes; and standard server log information. If you or your device experiences an error, we may collect information about the error, the time the error occurred, the feature being used, the state of the application when the error occurred, and any communications or content provided at the time the error occurred.
Without this personal information, we are not able to provide you with all the requested Services.
In addition to personal information we receive from you, we may also receive the categories of personal information described above from other sources, including from other users of our Services, affiliates, advertising networks, internet service providers, data analytics providers, government entities, operating systems and platforms, and social networks. For example, we may receive your personal information from our affiliates when you participate in sweepstakes, contests, and similar promotions. As another example, if you connect your social media account to accounts you create with our Services, we may collect personal information from these third-party organizations.
Using cookies. Cookies are pieces of information stored directly on the computer or device that you are using. Cookies allow us to collect information such as browser type, time spent on the Services, pages visited, language preferences, and other anonymous traffic data. We and our partners use the information for security purposes, to facilitate navigation, display information more effectively, and to personalize your experience while using the Services, as well as for online tracking purposes. We can recognize your computer to assist your use of the Services. We also gather statistical information about the usage of the Services in order to continually improve the design and functionality, understand how the Services are used, and to assist us with resolving questions regarding the Services.
Using pixel tags and other similar technologies. Pixel tags (also known as web beacons and clear GIFs) may be used in connection with some Services to, among other things, track the actions of users of the Services (including email recipients), measure the success of our marketing campaigns, and compile statistics about usage of the Services and response rates.
We may use the personal information we collect for the purposes and on the lawful bases set out below, as applicable:
We may disclose the personal information we collect to the following categories of third parties.
If you access third-party services, such as social media sites or other sites linked through the Services (including links to videos on our Services hosted by third parties such as YouTube or Vimeo), these third-party services will be able to collect personal information about you, including information about your activity on the Services, and they may notify your connections on the third-party services about your use of the Services, in accordance with their own privacy policies. The inclusion of a link on the Services does not imply endorsement of the linked site or service by us or by our affiliates.
In addition, if you choose to engage in public activities on the Services, including for instance if you engage on message boards, chat, profile pages, blogs, or our Social Media Pages, you should be aware that any information you post or disclose will become public information. Users of the Services and the general public may read, collect, or use that information. We urge you to be careful when disclosing your information. We are not responsible for the information you choose to submit in these public areas.
We use reasonable organizational, technical and administrative measures to protect personal information within our organization. You should understand that no data transmission or storage system can be guaranteed to be 100% secure. Please note that personal information collected by third parties may not have the same security protections as personal information you submit to us, and we are not responsible for protecting the security of such personal information.
You may have, in accordance with applicable law, the following rights:
While some of the information that we collect may be considered sensitive personal information, we only use and disclose sensitive personal information for a subset of the purposes described above. For example, we may process your sensitive personal information in order to perform the services or provide the goods you request from us.
Other California Rights:
Only you, or a person authorized by you to act on your behalf, may make a verifiable consumer request related to your personal information. If you would like to use an authorized agent to exercise your rights, we may request evidence that you have provided such agent with power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. We reserve the right to deny requests in certain circumstances, such as where we have a reasonable belief that the request is fraudulent, where your identity cannot be confirmed, or where Monster must maintain your information consistent with applicable law.
You can, however, appeal those requests that we deny, by emailing [email protected].
Where applicable under European Union or United Kingdom law, you may have a right to object to some of the processing we carry out.
We also give you many choices regarding our use and disclosure of your personal information for marketing purposes in accordance with your legal rights. In addition to other choices we may provide, you may also opt out from:
We will review your request(s) as soon as reasonably practicable. Please also note that if you do opt out of receiving marketing-related emails from us, we may still send you important administrative messages, and you cannot opt out from receiving administrative messages.
The data controller of your personal information is Monster Energy Company. If you have a query or complaint about how Monster processes your personal data, you can contact [email protected] or use the following postal addresses:
European point of contact:
Monster Energy Company
Monster Energy Europe Limited
Please note that you have the right to lodge a complaint with the supervisory authority in the EU country in which you live or work. A full list of EU supervisory authorities’ contact details is available here. If you live or work in the UK, you have the right to lodge a complaint with the UK Information Commissioner’s Office.
You can reach us by mail at:
Reign Beverage Company LLC
1547 Knowles Ave.
Los Angeles, CA 90063 USA
You can also send an email to [email protected]. Please note that email communications are not always secure, so please do not include credit card information or sensitive information in your emails to us.
For more information about how users with disabilities can access this California Notice in an alternative format, please contact us at [email protected].