REIGN
Ambassadors
Hafthor Björnsson
Former pro basketball player turned pro strongman and actor. He is the first person to have won the Arnold Strongman, Europe’s Strongest Man and World’s Strongest Man in the same calendar year.
Kelsey Henson
Kelsey is a personal trainer after leaving her Occupational Health and Safety background behind in her native Canada. She now hopes to inspire others to lead a healthy lifestyle through training and social media in Iceland, where she lives alongside her husband Hafthor Björnsson.
Natalie Eva Marie
Natalie is an actress, fitness trainer and model and former WWE Diva. She is also a designer with her own line, NEM Fashion, which also gives back to women through the NEM Foundation.
Jonathan Coyle
This fitness influencer also has an MBA, and, of course, runs many businesses alongside his wife Natalie Eva Marie. He’s an ISSA certified trainer and when he’s not working out, you catch him playing World of Warcraft.
Martin Licis
Martins Licis was born in Latvia now living in Santa Monica.
He is know for being 2019 WSM. In his free time, he loves to play video games like Overwatch and ride electric bikes on the beach.
Corey Calliet
Celebrity Trainer, Transformation Specialist, and TV Personality, Corey Calliet, has built an unparalleled rapport within the entertainment industry, training some of the biggest names in Hollywood.
Jujimufu
aka Jon Call, one of the most popular personalities in fitness today has been building his strength and skillset since he started training in 1999. He's achieved a great aptitude in acrobatics, martial arts, flexibility, powerlifting, strongman, and bodybuilding. He's also known for combining these
Teófimo López
Teofimo Lopez “The Takeover” is the undisputed Lightweight Champion of the World. At 23 years old he is the youngest 4-belt Champion in modern boxing history. He was the 2019 ESPN prospect of the year and elected the 2020 Fighter of the Year.
Ronnie Perkins
Ronnie Perkins was the top edge rusher in the 2021 pro football draft and is heading into his rookie season. He had an illustrious college career where he led his team to two CFP appearances and three conference titles.
Kai Greene
Kai is considered one of the best and biggest personalities in bodybuilding. As a foster child from Brooklyn, he was counted “down and out” by some, but Kai used the doubt of others as fuel to overcome adversity to become a legend in his sport. Additionally, he is an accomplished artist and actor, and entrepreneur.
Buttery Bros
Heber Cannon and Marston Sawyers (aka ‘The Buttery Bros’) have produced and directed six of the world’s leading fitness documentaries, out-paced some world-leading athletes and had a front-row seat for the meteoric rise of the global fitness phenomenon, CrossFit. The boys behind the camera unexpectedly became on-screen stars after appearing in their hit YouTube series ‘The Buttery Bros’ which has garnered millions of views and a devout global fanbase.
Cris Cyborg
Discovered in Curitiba Brazil as a National Level Handball player; Cristiane Cyborg Justino, went on to become the only Grand Slam Champion in the history of the sport of Mixed Martial Arts, a distinction she earned by becoming the first athlete; Male or Female to capture every significant World Championship in their weight category. During an unprecedented 13 year unbeaten period, Cris Cyborg spent more time ranked as the #1 Pound for Pound female fighter in the world by ESPN Rankings than any other female fighter in history.
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